To address the escalating demand for protective equipment, Amway India has launched a series of initiatives under the company’s COVID-19 Relief Programme. The new initiative will cover the provision of Personal Protective Equipment (PPE). The distribution of this protective equipment to frontline workers will be extended through the company’s partner NGO.
Under the COVID-19 Relief Programme, PPE, such as gloves, gowns, shoe covers, masks, respirators, and eye-protective equipment, will be provided to the frontline workers through the supporting NGO. Under the same venture, Amway India has also extended its support to provide essential services such as hygiene products, foods, and other rations to the vulnerable segments of the society. Amway has already developed and manufactured a Persona Hand Sanitizer Gel, which the company distributed to individuals primarily serving the COVID-19 patients. Through a partnership with the Association of Surgeons of India, Amway donated more than 10,000 units of its sanitizer gel in more than 45 COVID-19 specialty hospitals in 16 cities. The company, through the same partnership, distributed N95 masks for frontline workers in Delhi. Along with this, it also started a Disinfection and Sanitation driver with the selected NGOs across 12 cities and select villages in the country. In association with the United Way Delhi and Meenakshi Mission Hospital and Research Center, Amway distributed hygiene kits to health service providers. Through this scheme, Amway donated more than 20,000 units of its sanitizer gel to government and private hospitals and donated to the PM Care Fund to assist in combating, containing, and providing relief against the COVID-19 outbreak.
Amway has also contributed to care funds of states such as Tamil Nadu, Kerala, Telangana, and Andhra Pradesh to establish quarantine centers, free treatment for infected patients, and support to workers from several sectors. CEO of Amway, Anshu Budhraja, believes now is the time to collaborate and provide essential support to the communities affected by the pandemic and the frontline workers battling the virus outbreak. Apart from the company, employees individually volunteered donated to provide support for the initiative taken by the company.